Are you a new writer or a blogger looking to improve your own platform? If yes, then creating a blogger outreach strategy should be your next step. Don’t worry if you are new to all of this because we are going to take you through everything you need to know to promote your brand effectively. Establishing your online presence as a blogger is now more difficult and time-consuming than ever. In order to succeed, you need a plan of action and one that is going to work. Since most bloggers and writers are fiercely competitive, it can be hard to ask for support. We are going to show you exactly what you need to do in order to earn trust and support from other bloggers.
What is Blogger Outreach?
Blogger outreach sometimes referred to as a blogger relationship, is the practice of small businesses working with existing bloggers to develop real, honest content for marketing a company, brand or service to that community. Through blog outreach, a company benefits from the trust and respect of the bloggers in their particular niche. The content can also help a business establish a new relationship in a specific niche, which will ultimately increase the overall traffic to their site. In fact, this method is proven to be extremely successful so much so that many companies use a blogger outreach service such as spicypepper.io to promote their brands on well-known blog platforms. As a new blogger or a writer, using this method to gain exposure will not work. The competition between bloggers in the community is fiercer than ever. Therefore, it can be quite tricky to get your competitors to promote you on their platform. However, with an effective strategy, you can turn things around. We believe showing them support first on your platform can be a great way to earn their respect and trust.
The Community Over Competition Strategy
The chances are the blogger outreach method will not work immediately. In reality, bloggers are each other’s competitors, so why should they support each other? However, this attitude is against the whole purpose of blogging and its community. Naturally, bloggers will not support each other instantly. If you were to reach out, you will most likely not get a reply. That is where your strategy comes into play. Instead of reaching out, you need to focus on showing them support on social media platforms.
Here are some ways to show your interest in a subtle manner:
- Share their content
- Like their posts
- Like and retweet their posts
- Pin their posts
- Acknowledge them on Social media
Final Thoughts
Although blogger outreach is all about contacting bloggers directly, as a fellow competitor, the right strategy can be far more effective. After all, building relationships, trust and loyalty can go a long way in online communities. If you do all the things we suggested, you will see results. It might not be quick but in the long run, it will definitely help grow your platform naturally.
